How to Market Your Custom Packaging Printing Services Online

Strategies to Help You Stand Out, Get Clients, and Grow Your Printing Business

In a competitive digital landscape, custom packaging isn’t just a product — it’s a storytelling tool for brands. If you offer packaging printing services, your next challenge isn’t just producing quality prints — it’s learning how to promote your printing business and win the trust of decision-makers. Whether you're just launching or looking to scale, this guide shows you how to get clients for your printing services using the power of digital marketing.

Let’s dive into the top online tactics that drive results in custom packaging B2B marketing.

1. Know Your Audience

Before marketing anything, you need to define who you’re talking to. Are you targeting:

· E-commerce startups?

· Food & beverage brands?

· Health and beauty companies?

· Subscription box businesses?

Tailor your messaging and visuals to show how your custom packaging solutions solve their specific problems — whether it’s shelf appeal, compliance, or sustainability.

2. Build a High-Impact Website

Your website is your digital storefront — make it count.

Must-haves:

· A clean, responsive design with fast load times

· Strong visuals of past packaging projects

· Clear call-to-actions (e.g., “Request a Quote”, “See Portfolio”)

· A breakdown of your custom services (e.g., foil stamping, sustainable packaging)

· SEO optimization for keywords like “custom packaging printer” or “eco-friendly box printing”

This is a crucial foundation to help you get clients for printing services and build credibility.

3. Use Social Media for Printers

Social platforms aren’t just for cat videos and dance trends — they’re a powerful tool to promote your printing business visually and connect with packaging designers and business owners.

Top platforms:

· Instagram: Perfect for showcasing packaging designs, client shoutouts, and behind-the-scenes videos.

· LinkedIn: Great for B2B networking and reaching brand managers and procurement leads.

· Pinterest: Often used by product-based businesses to gather design inspiration.

Tips for engagement:

· Use hashtags like #custompackaging #packagingprinter

· Post client success stories and unboxing videos

· Share trends in packaging design and sustainability

This consistent activity helps attract packaging printing clients who are actively searching for creative partners.

4. Start a Niche Email Campaign

Email isn’t dead — it’s a direct line to your ideal customer. Build a list of leads from LinkedIn, industry events, or contact forms on your website, then send tailored content like:

· Case studies of successful packaging projects

· Exclusive discounts for first-time orders

· Industry tips or trend reports

Use personalization to build trust and stay top-of-mind — especially when a business is ready to rebrand or scale.

5. Use Content Marketing to Build Authority

Educating your audience builds trust. Create blog posts, videos, or guides on topics like:

· “How to Design Packaging that Sells”

· “The ROI of Custom Packaging for E-Commerce”

· “How Sustainable Printing Helps Brand Reputation”

Use this content across your website and social channels to establish yourself as the expert in custom packaging B2B marketing — not just another print provider.

6. Tap into Paid Advertising

If you want faster results, consider paid ads:

· Google Ads: Bid on terms like “custom box printing for cosmetics” or “B2B packaging printer near me.”

· LinkedIn Ads: Target procurement managers or brand leads by industry.

· Meta Ads (Facebook/Instagram): Great for retargeting visitors who viewed your pricing or portfolio pages.

Paid traffic can help you immediately get clients for printing while your organic channels grow.

✅ Quick Recap: Online Tactics to Promote Your Printing Business

Strategy	Why It Works
Audience Targeting	Helps tailor your messaging for higher conversions
Website Optimization	Builds credibility and drives leads
Social Media Marketing	Visual platform to attract and engage buyers
Email Marketing	Personal, direct, and measurable
Content Creation	Builds authority and improves SEO
Paid Ads	Quick visibility to high-intent audiences

Final Thoughts about Custom Packaging Printing: Turn Your Prints into Profit

There’s never been a better time to scale your custom packaging services online. With the right mix of strategy, design, and visibility, you can consistently attract packaging printing clients, promote your printing business, and build long-term relationships with growing brands.

Need help building a marketing strategy tailored to your printing niche? Let’s create a custom plan that helps you get noticed, get leads, and grow faster.