Packaging Personalisation - How and Why

Personalised packaging

Printing on packaging and promotional materials creates a visual impact. And according to the latest psychology research, 83% of brand memories are visual. So, if a business wants to build a strong brand and overtake its competitors, personalised packaging is a win-win solution. It includes the use of a unique design, logo, colours, and other elements that reflect the brand and its values. This helps build brand awareness and create an emotional connection with customers. Creative images with a valuable meaning are applied to packaging that is used in various fields:

·         Food products - ready-to-eat takeaways in lunchboxes, pizza in boxes.

·         Desserts - macaroons, cakes, marshmallows and other confectionery.

·         Industrial goods, equipment, spare parts, household goods, sports and hobbies.

·         Restaurants or cafes - branded napkins, wooden cup holders, etc.

·         Clothing - printing on T-shirts.

·         Eco-packaging - cotton shopping bags, paper bags.

·         Gifts and attributes for weddings, children's parties and other events.

Today's end consumer pays more attention to the search for their own identity. It is important for them to identify ‘what I use’, ‘what I wear’, ‘what I eat’, as this is how they interpret their own uniqueness and declare the values they profess. Thus, brand personalisation is in great demand. This service is a proven tool for building relationships with customers and ensuring their loyalty.

Personalised packaging printed on the TICAB PRINT digital printer

Modern Trends in Personalised Packaging

Standardised wrappers and plastic bags are becoming a thing of the past. They are giving way to craft bags made from recycled paper and innovative doypacks. Modern trends are not only about beautiful images, unique logos and other design delights. It is practicality, health safety, and the presence of a specific message that the company wants to convey to its target audience. Personalisation and branding are also among the latest trends in the packaging industry. In the age of total digitalisation, customised products are becoming a key factor in attracting consumer attention. It serves as a powerful tool for brand awareness and customer understanding of its values. The use of high-quality materials and modern printing technologies helps to create exclusive designs.

Digital Printing for Personalised Packaging - a Frontrunner in the Game for Leadership

Not so long ago, flexography was the leading printing technology. The main customers were usually companies that produce popular products with high recognition. This method of personalisation still works well when it comes to large runs. But nowadays, consumers are paying more attention to new products, promotions, exclusive offers, and seasonal goods. As a result, brands are forced to look for ways to produce packaging in small batches to prevent unnecessary costs for excess. What benefits do you get?

·         Change the image without having to make new printing plates.

·         High quality prints with detail and high print quality.

·         No chemical emissions into the environment.

·         High printing speed.

·         Low cost per copy.

In addition, those who choose digital printing have the ability to apply images to a wide range of promotional products and packaging. In this way, they increase their customer base, which contributes to business development and increased profits.

Thus, we have a perfect balance between the demand for personalised packaging from the end consumer, the need for brands to meet their needs, and the ability of print market players to provide brands with the necessary products. Of course, all of this is possible if you purchase high-quality and cost-effective equipment. Read the next post to find out what kind of printer will be useful for those who want to make money by creating personalised packaging.