Why Is Silk-Screen Printing Losing Ground?

The use of clothing, accessories or everyday goods with printed logos or other unique images has always been a proven method of standing out from the competition. Until recently, only silkscreen printing has ensured proper colour vibrancy, image durability and application to a wide range of products. The advantages of silk screen printing are obvious. But how profitable is this technology?

Disadvantages of Silk-Screen Printing - Is It Worth It or Not?

Silk-screen printing is beneficial when advertising and souvenir products are produced in large quantities. The larger the volume is, the lower the cost per unit. Also, the development of the design and production of the stencil is a necessary stage of work that takes time and increases the cost of the silk screen printing service. But customers are not the only ones who face challenges. What are the disadvantages of silkscreen printing for companies that print unique images on their own packaging or promotional materials?

·         High start-up costs. Silk-screen printing requires specialised equipment and consumables, which can lead to high initial equipment costs, especially for small businesses.

·         Insufficient cost-effectiveness for small print runs. Silk screen printing requires the production of stencils, making it less cost-effective for small runs.

·         Production time. The preparation process for silk screen printing is usually lengthy, which delays the start of production.

·         Limited colour range. Although silk screen printing provides vivid colours, the palette itself is limited and colour mixing is a complex process.

·         Lack of customization. In today's world, there is an increased demand for personalisation and short-run projects for which silk screen printing cannot provide sufficient speed when changing designs.

·         Harm to the environment. Silk screen printing uses chemical solvents and inks that are harmful to the environment.

Given the above factors, companies that are focused on personalising packaging and promotional materials and want to print small runs are rethinking the feasibility of using silk screen printing in favour of digital printing, which has a better ability to meet modern demand.

Digital Printing is the Best Alternative to Silk-Screen Printing

 

Digital printing is becoming increasingly popular due to its speed, precision, the ability to print directly from the computer onto a variety of materials and fewer consumables. You don't need clichés. Any image can be entered into the computer and printed on bags, envelopes, lunch boxes, doypacks, T-shirts, cotton shoppers and other materials.